Claude Projects: How to Create 1 Click AI SEO Tools 👑

- Kaz Hordash will be testing out the new feature of Claude 3.5 Sonnet and tells the audience they're going to build a multi-billion dollar SaaS tool using this process. - Claude 3.5 Sonnet introduces the new feature, Projects, which allows people to upload documents, create their own custom GPT, and add custom instructions. - The bot is responsible, it has its own set library and it sticks to that set library. It can upload documents, but there's no share option. They need to create a team plan and publish it first. - They try to find the best prompt for generating content using the knowledge inside the actual Claude bar. They find it doesn't use the custom instructions they gave. They decide to try keyword research. - They are going to try again to find the keywords that get the most searches on Keyword Explorer. They decide to keep it simple and keep the custom instructions in the first line. - Speaker A and Speaker B are working on a project. Speaker B asks Speaker A to help with the prompt. Speaker A tells Speaker B what it comes back with.

Speaker A: So today we're going to be testing out the new feature that was just announced on Claude 3.5 Sonnet, which is projects. And this is basically like you can create your own AI tool and share it with other people. And it's kind of like custom GPTs, but this is using 3.5 Sonnet, which is faster, better and more intelligent than ChatGPT from what I've seen so far. We've got Kaz Hordash on the call.

Speaker B: Hello, thanks for having me.

Speaker A: And we're gonna. We just built a billion dollar tool, didn't we, on your channel. So today we're gonna build a multi zillion dollar SaaS tool using this process today. So I'm gonna share my screen and we'll get straight into this. If you're not familiar with Claude 3.5 Sonnet, it's the new feature that just came out from Claude right here. It's completely free for everyone to try. I think this feature right here, Projects, just came out within the last 24 hours. As you can see right here, you can upload different documents, you can create your own sort of custom GPT, but it's directly inside claude. And if we go on to try an example project right here, you can see for example, like you can upload documents and then it's got how to use Claude. You insert your different things here. One new thing here you can do as well is you can actually add custom instructions, which I'll show you right here. Are there any sort of use cases you can see for this? Kazar?

Speaker B: Yeah. So obviously you can get like API documentation, you can try. One thing that I would always suggest with the, with this feature is try and figure out like where Claude or ChatGPT or whatever, like lacks and then kind of work it back that way. So for example, if every single article that you're producing suggest or has in the intro, let's say today we're going to dive in, get that, get that like sentence and then add it to the actual custom GPT section or the custom section and say stop mentioning today we're going to dive in and again, you're kind of making it a little bit more bespoke.

Speaker A: So we're going to get straight into this. If we open up CLAUDE right here, you would just create a project. And we can call this, for example, I don't know, Content creator. We want to create content. That's the goal. We hit create project like so. And one thing that you'll notice straight away is you've got these Custom instructions. Now, if you go to CLAUDE and you're say, just trying to make it feel a bit more human, et cetera, in the settings, there's no option to actually customize it. Whereas with these projects that you can create, you can actually set up custom instructions. So for example, I can take the custom instructions I've got from ChatGPT for generating content. Let me open this up over here and then I'm going to take the section right here that says I split up the text, every sentence on a new line, et cetera. We'll plug that inside our project over here, hit save instructions. And now that's kind of like pre programmed to get better outputs based on what we want. Now one thing that some people might ask at this point is what's the difference between CLAUDE projects where you can create like your own custom bots versus say creating a custom tool that's already coded and you can preview directly inside claude? Right. So you've got CLAUDE projects over here and then you've also got this artifacts feature here where CLAUDE can custom code and you can preview tools. Now we just did another video, didn't we, a few minutes ago, where essentially if you're creating your own tool inside CLAUDE that's custom coded, it's kind of, it's not really using the AI to generate the outputs. Right? Like if you create a custom coded keyword research tool, the outputs are more like a spinner, aren't they?

Speaker B: Yeah, so what I think it does is it understands how to code and that's from AI. But let's say, for example, if you told it to do a keyword research tool for long tail keywords, it kind of has like its own library of, let's say, five keywords. And then the keyword that you give it, let's say it was coffee, it just replaces the five with coffee. Coffee, coffee, coffee. So it's not actually generating the output with AI, if that makes sense, it's generating the code with AI. But when you actually tell it to do something responsible, it's kind of like it's got its own set library and it sticks to that set library.

Speaker A: Yeah, that's it. And also what you can do inside code on the bot is you can upload documents right here. So for example, I can click on add document upload from device and then upload the 200 chat GPT prompts here. So if we open that up, we upload it. And what you can see here as well, it says 15% of knowledge size used. So even with a Document that is ridiculously large. You're looking at maybe like 50 pages inside this document. There's still room for more, which is pretty crazy. That's only taken up by 15% of the total space we can use now. What? How we make these public. You see, it says private there.

Speaker B: You might need to publish it first.

Speaker A: No, where do you publish it? Let's test it out first anyway, see what happens. So we'll see. Create an article for my keyword SEO agency. That's weird, isn't it? Let's click on how to share projects. You might need a team plan to actually share it with people.

Speaker B: Oh, really?

Speaker A: Looks like it. Right? Visibility options right there. Maybe if you go back to all projects, we don't get any visibility options.

Speaker B: You tell me that there's a premium. Premium?

Speaker A: I think so. Because you see, it's got professional plan there. Evans, what does that do? There's no share option. Ah, really? Brain is fried. All right, let's go back to that project we were doing. So one thing actually that's interesting about this is you don't seem to be able to share it with other people unless you're on the team plan, which I didn't know at all. But we're gonna. We're gonna keep going with this anyway. So I'm gonna say, what's the best prompt for generating content? We'll hit Enter and see if it uses the knowledge inside the actual Claude bar. Can you see it? Go on.

Speaker B: Has it used what we've given it? Because I don't think it has.

Speaker A: I don't think it has. It's just used. It's used the custom instructions that we gave it, but it's not. It's not used the project content. Can you see any of things that would be really good for creating projects with Claude?

Speaker B: I mean, if it doesn't read the actual what you've given it, then no.

Speaker A: Let'S try keyword research.

Speaker B: It's got its own mind of its own.

Speaker A: Does seem to, doesn't it? If you were to create a tool with AI for keyword research, what sort of instructions would you give it? Gazra.

Speaker B: So I would specify what kind of website it is, if it's a new website or is it a older website as well? Yeah, you could also go industries specific. There's an offer wrong in doing that. Now, knowing what I know now from our failed SaaS that we tried to build live on YouTube. So if, say for example, we're going to do like a copy website, I would probably specify that.

Speaker A: All right. Coffee website. For my coffee site, I would also.

Speaker B: Specify, like if it's a new website or if it's an old website. Because you can also like try to figure out the difficulty ness of each keyword as well.

Speaker A: Yeah, that makes sense. So we'll put all outputs for my new coffee site. Go for long, low competition stuff. Aim for long tail keywords.

Speaker B: Yeah.

Speaker A: Anything else?

Speaker B: I think that would be it. Is there anything that you would add?

Speaker A: I'd say don't go too niche.

Speaker B: Yeah.

Speaker A: Eg, people must be searching the keyword. We'll go with that and then we'll see what sort of outputs we get back. So I'm going to say give me some keywords. What do you reckon so far?

Speaker B: Best light rolls coffee for. Yeah, I had to make French press without. You know what? That is something I would actually search because I don't like. Like I don't like coffee. So. Yeah, that make. That makes sense why you've done it. Out of curiosity, can you just Google one of those keywords and let's. Let's take a look and see what the. What the results are like.

Speaker A: So he's got it for espresso, for example, but not for cold brew. But we'll see what the results come back. Like.

Speaker B: That was an Australian website ranking for that keyword, which would mean to. Or like just looking at it, it doesn't look like it is that much of a strong start. Can we see a couple more results? Yes. I mean, that's not. That's not. That's not terrible what it's come back with. What do you think?

Speaker A: It's not bad at all, really. I don't know. I mean, it's almost there, isn't it? Like, for example, less bitter is one of the keywords that people actually are typing in, whereas without bitterness there's no like auto suggest on there. Which means that. Yeah, probably doesn't get that many searches. I think, like, maybe one little tweak that you could do is actually just simplify the searches a little bit more. You know, like for example, less Bitter was getting searches like how to make French press without less bitter. Whereas without bitterness, which is kind of like more formal. People are not searching for.

Speaker B: Yeah, yeah, that's true, actually.

Speaker A: But maybe make the keywords that's formal and simplify them. Then we'll try again.

Speaker B: Million dollar SEO tool right now.

Speaker A: It's coming. All right, let's have a look. Best coffee makers under $100. I bet people are searching for that. What do you reckon yeah, let's have a look on. Oh, let's have a look on Keyword Explorer. Medium difficulty, high traffic, potential difficult serp, but people are actually searching for it.

Speaker B: How to make cold brew at home. I think that would be quite difficult as well.

Speaker A: Yeah, that was. That's a hard one.

Speaker B: I feel like the keywords that gave us last time was a lot better.

Speaker A: Yeah, I would agree. Let's remove those custom instructions there.

Speaker B: One thing as well to bear in mind is like I see this a lot. Let's say if you go back to the how to make cold brew or. Sorry, what was the bitterness example that you went.

Speaker A: Oh yeah, let me have a look.

Speaker B: If we can pull that back up. Because I see this a lot and it still is a very beneficial thing. So again, how to make French press coffee without bitterness. Right. You can write an article on that. You might rank number one for that because you're a brand new website. But the primary, the actual keyword that gets the most searches might be how to make French press coffee less better. Right, that. That might be the, the one that a lot of people search. But if you can win on what I would call here a secondary keyword, Google will trust your website and then you will get tested to. For the primary keyword, one is getting loads more searches. So always you can always try and rank for a variation first and then rank for the primary keyword.

Speaker A: Yeah, that makes sense. Made sense. Are there any other tools you think we could create with Claude projects that might be useful?

Speaker B: A content writing tool or potentially a content brief tool as well? Like what we could do is try and get that article written within Claude. Now I don't know how good the actual AI content output is on Claude, so it'll be interesting to see.

Speaker A: Yeah, a lot of people rate it. I'm going to have a look now, so we'll go back to our content creator over here and we'll change up the prompt. So for creating content, what do we want to see inside that prompt?

Speaker B: Making certain is UK grammar because we're both in the UK making certain that if. Can I do images? I don't even know if clocking.

Speaker A: I can't actually.

Speaker B: Right, okay. Potentially we could do possibly internal linking opportunities. That might be a difficult one because it doesn't understand our website. But let's, let's, let's just try it. We can see also an FAQ section as well. But let's, let's keep it simple. Keep. Let's keep it a.

Speaker A: Where'd some headers and sub Headers, keyword in the first line.

Speaker B: Yep.

Speaker A: Keep it real.

Speaker B: Yeah. What else also maybe, maybe first person. So it's. It's kind of like in my experience, this is what. This is how I create less, better coffee. First person. Oh yeah.

Speaker A: First person. Yeah, yeah. Okay. And then chop it up. What else we got here?

Speaker B: We could also. So another thing that I like to do as well is there's certain people that explain things very well. So like for example, Alex Hormozi, he explains very complex things and a very simple and easy to understand. So you could also say like in the tonality of Alex Hormozi, explain this article or write this article. Should I say?

Speaker A: Yeah, I think that's a great one. And then I've also put sprinkle in stories in examples like you sharing insights over coffee about what else we got. We'll try those two as well.

Speaker B: See.

Speaker A: What it comes back with. So we've got the prompt. Plug that in here in the instructions. I'm going to delete this file right here because I don't think it's using it anyway. It might just confuse it. And then we'll take some of the keywords that we got previously now inside our project. For keyword research, we could probably just edit the instructions. So we say like for keyword research and then for content creation, do this and we'll just take those instructions that we had previously. So now it can do both. It can create the content and it can do the keyword research.

Speaker B: Yeah. This will be interesting to see what.

Speaker A: It comes back with.100%. So we'll start with keywords first. That's interesting that it's come up with a preview. Right. You do that previously. So now we've got a keyword like for example, how to make cold brew coffee at home. Pretty hard that one to go for. What do you reckon? French press versus poa.

Speaker B: That'll probably be a little bit difficult as well.

Speaker A: Let's go for that one. And now we'll say write the content.

Speaker B: It would be interesting to see if it sounds like Alex Horos written this article or not.

Speaker A: Just have a look. The title is not bad at all. No, it's not Intro. Feels a little bit weird. Like staring at your coffee gear. What do you think?

Speaker B: I wonder if it's like because we said like try and replicate how Alex Horosi would write this. Because I feel like that's something that War Mo would say.

Speaker A: Do you not think maybe. Let's have a look at the next section. The French press bold and beautiful. This is pretty good. Like first up, the French press. This bad boy's been my go to for years.

Speaker B: Yeah.

Speaker A: Here's what you need to know.

Speaker B: I don't think it's that bad.

Speaker A: I actually think that's quite good, isn't it? That section?

Speaker B: Yeah. Like it's. It's actually like broke it down into bullet points. Like you don't see that a lot on AI content. Right. Or AI just in general. They just give you like a block of like 6,000 words.

Speaker A: That actually feels really sentient. That.

Speaker B: Yeah.

Speaker A: Like a human's written in. Pour over clean and crisp. It's a little bit weird here and there. Like clean and crisp. Now let's talk pour over. This method's been gaining traction. Blah blah, blah. The low down. That's exactly what Alex Homosey would say. Right.

Speaker B: I never knew coffee could taste like. Yeah, that is true.

Speaker A: Operating is nice. Sure.

Speaker B: I don't think it's that bad. I think. I think it's. It's probably like a 7 or 8. Maybe. Maybe a 7 out of 10. What would you give it? Over 10?

Speaker A: Yeah, I'd probably give it that as well. What would you improve?

Speaker B: Maybe the SEO ness of the actual article. I think it's maybe a little bit too humanized, which isn't a bad thing if I'm honest. But it can definitely be a little bit more like making certain that you've got NLTs in the actual article. Making certain that you've got semantically relevant keywords within the article, stuff like that. But I definitely don't think it's too cringy and it's not like talking about the digital landscape and stuff like that.

Speaker A: Yeah. One thing I would say as well is maybe just simplify it slightly as well. But we'll try that and then we'll go again. I would say like the amount of editing required in that article versus say your typical chat GPT article is night and day. Like that seemed to require a lot less editing from what I saw.

Speaker B: Yeah, for sure.

Speaker A: So we'll take this keyword as an example. I like the fact that it comes up with a preview as well. So you can just click on it and go back to it.

Speaker B: Yeah.

Speaker A: Let's dive in a little bit. AI But I think the rest of it is pretty decent. What do you reckon?

Speaker B: I think it. I think it's. It's good that it's included what you'll need. I wouldn't know you thought about that. Personally, I think it's well broken up as well. It's not too wordy. I don't like to like really worthy articles, but in some cases you might need it if it's like a. You're talking about like how to land a spaceship on Mars. Obviously you can't, you can't do that in a couple sentences, but I don't think it's too bad. What's your thoughts?

Speaker A: Yeah, it feels really human. Doesn't feel so much like AI wrote it. And if you look at the Ed, like, I don't really need to edit that at all. There might be little bits here and there, but overall it's pretty good.

Speaker B: Yeah.

Speaker A: Like you say, it could probably insert some more keywords. Just like you can see, for example, that keyword is not really included throughout the content. Right. So it's only included in the title. But the actual content itself reads nicely.

Speaker B: Yeah, it's not bad. 7 out of 10.

Speaker A: So when you go in on Dragon's Den or Shark Tank with it tomorrow.

Speaker B: Booked in book 10 and we're going to. I'm going to sell it all away. It's the perfect start.

Speaker A: Big day for you.

Speaker B: What was. What's your. What's your final thoughts on that? Would you. Do you see a use case for it?

Speaker A: Yeah, 100%, I think, you know, that's just after five or 10 minutes of using it. If you spent a few hours on it, going back and forth and really testing it out, then I think you could make it 10 times better. And already the quality of the content was better than a lot of AI tools I've seen specifically for creating content.

Speaker B: So what. How do you think it's so like, let's say, for example, Claude. And if you were to compare it against like auto blogging, what is, what is your go to? And where do you see Claude being better? Or where do you see. Excuse me, where did you see auto blogging being better?

Speaker A: I think auto blogging is better just because it's writing for the algorithm as well, not just a user. So, for example, if you look on that page, the keyword wasn't mentioned apart from the title and it wasn't really semantically relevant. So it's amazing for the user. Like, I think for the actual user, like the content reads really nicely for the algorithm, which you kind of have to write for both. The algorithm probably wouldn't recognize it as that relevant versus other topics.

Speaker B: Yeah, I think that Claude definitely does have a use case. Potentially more so for like email marketing, like, if you're trying to warm up a list, let's Say you've got a list of 5,000 people. I think it could do a really good job of that. Like, especially if you can. If you can train it up on your tonality, on how you speak, potentially you can train it using like input in your videos, let's say. Or potentially you might have already like written all the articles and it could take a look at your tonality of how you've wrote those articles and train up on that. And then you can start doing some email newsletters and stuff like that on. On.

Speaker A: That's a great shot, actually. Yeah. So for example, if you took a transcript from a video like this and then we went back to the tool and we'll say create a blog post based on the attached and we'll see what it comes back with.

Speaker B: Is it doing it in your tonality?

Speaker A: No, I mean, like, I think it's. It's also coffee related. So say stop writing it through a coffee website just for an SEO newsletter. I mean, like, I would never say this, but it is interesting.

Speaker B: Hustlers who.

Speaker A: If you had to name one person who spoke like that in the industry, who would it be?

Speaker B: I could probably see Matt saying it.

Speaker A: Yeah.

Speaker B: Yo, SEO hustlers. I couldn't see you saying it.

Speaker A: No, no.

Speaker B: What about you? Who would you say?

Speaker A: I would have said, like, Jackie Chow. I think he uses similar text like that inside this newsletter. It's not. Not quite as cringe as that, but.

Speaker B: Oh, that's funny. Yeah. Actually you don't know that you mentioned it. Chow probably would say something like that.

Speaker A: Suno, the AI DJ for your brand speaks. It's not bad. It's not bad. Like, I think people would get value out of the content itself. Awesome. All right, anything else before we go?

Speaker B: No, that's it.

Speaker A: Cheers then. So thanks so much for watching. If you want to get a free SEO strategy session, feel free to book that in links inside the comments description and we'll basically build you a custom tailored SEO game plan. Live on the call. We'll answer any questions you have one to one and you'll discover the secrets of link building plus how to outrank. You could better feel free to book then. Bye.